Endless Novelty: Specialty Production and American Industrialization, 1865-1925Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production based businesses steel, oil, and autos have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital